Engagements

Tailored engagements to focus on your needs -- whether narrow or holistic

We provide institutions with fresh and experienced eyes to help them assess their situation, map their aspirations, and develop an implementable plan to connect the two.

Assessing Data to Insights Maturity

Assessing IT systems, data, and reporting capabilities
Interviewing data producers and consumers to identify gaps
Refining data definitions across systems and data sources to support decision making
Developing organizational and IT systems strategy to improve "always available" data to insight flows

Crafting Analytics Dashboards for Decisions

Integrating Student, Financial, HR, Research and other data
Crafting descriptive and predictive analytics to support decisions
Improving data presentation for insights
How-to workshops for functional and technical teams

Planning and Integrating CRM Strategy

Helping institution evolve from fragmented to integrated approaches for CRM
Developing deeper collaborations between marketers and campus data systems
Developing "Lifetime Engagement" approaches for effective CRM use spanning departments, schools, the campus, and development/alumni
Assessing Marketing Maturity and effectiveness

Assessing and Reengineering Budgetary Models

Assessing how existing university, campus, school, and departmental budgeting models drive or impede innovation
Providing views of multi-year effects of budgeting policies relative to aspirations
Assessing the merits of Responsibility Centered Management-type models or their many variants for an institution
Advising on how changes to budgetary models can work strategically, fiscally, and socially in complex campus communities

Mobilizing Cultural Change for Outcomes

Designing institutional initiatives for effective change
Developing a culture of data to insights across an institution
Skill development for use of analytics in decision making

Conducting Highly Targeted Marketing Research

Design, execute, and contextually interpret highly targeted marketing research to discover and test opportunities for growth
Integrating internal data with marketing research for insights and strategy
Presenting marketing insights in ways to mobilize action for specific educational programs, schools, or a campus